Escape the Tyranny of Dead Ideas
As a nation, we’ve long been fascinated and driven by change; from its certainty to its acceleration, we see it as the tide that sweeps in promise as well as challenge. Nowhere has this been more evident than in the mantra of change that captured the hearts and minds of enough Americans to catapult Barack Obama to the White House. And with his victory come high expectations for the realization of new possibilities.
Still, it’s said that the more things change, the more they remain the same. This is also part of our cultural experience and as familiar as the lyrics to a classic song by The Who, “meet the new boss, same as the old boss.” So, even as there is change in leadership, we don’t always have the satisfaction of seeing the dramatic solutions we may crave. Yet, at this point in history, we can ill afford solutions that don’t work. According to Matt Miller, author of The Tyranny of Dead Ideas: Letting Go of the Old Ways of Thinking to Unleash a New Prosperity, dubious ideas about how a modern economy should work make our leaders ill prepared to craft workable solutions to our problems.
So, what about you? Are you caught in the grip of dead ideas that leave you ill prepared to effectively manage your life and your career in the challenging times ahead? And how do you know if you are?
From my perspective, any idea that is self-limiting or self-defeating is a dead idea. When it comes to career and life choices, there are many. For example, you have a dead idea, if you believe:
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it will be impossible to find a new position because we are in the midst of record job loss;
- by simply handing out resumes people will come up with a job for you;
- there is such a thing as an “American” job and you’re entitled to one;
- personal branding is all about creating an image and relentlessly promoting it at every opportunity.
You get the idea.
Fortunately, you can escape the grip of dead ideas by seeking out and applying the many vibrant ideas that can spark success, satisfaction, and prosperity in your career and life. For example if you believe your own happiness is tied to the happiness you bring to others, you sow the seeds of wonderful new possibilities.
So, as you start this New Year, find and apply vibrant ideas that work for you. Real change can only happen when you do.
Cross-posted at The Personal Branding Blog.








