Career Distinction
Walter Akana is featured in Career Distinction: Stand Out by Building Your Brand
Today you are You, that is truer than true. There is no one alive who is Youer than You. - Dr. Seuss
Own Your Life! Own Your Brand! As a Reach-certified Personal Branding Strategist, I use the 1-2-3 Success! Process to support my clients in their goals of achieving career distinction. I work with mid-career professionals who are facing a career change to:
- Uncover their personal brand – the unique promise of value that differentiates them from competitors;
- Create a career/life plan which provides greater balance, self-direction, and personal satisfaction;
- Create and implement a career transition strategy;
- Develop career marketing tools, including bio, resume, and cover letters.
- Provide an online identity assessment and recommend ways to establish and manage online identity to reflect one's brand and improve one's standing in the eyes of recruiters and employers.
Owning your life is all about having permission to be yourself, at work and in all areas of your life. Being who you are has real career value. In today’s new world of work, being yourself is not only desirable for you, but is a distinction increasingly sought out by employers.
Today, driven by the internet, globalization, and increased competition and speed, companies prize innovation. Talent is now defined not only by skills but by the creativity and the unique gifts employees bring. In short, companies need us to be ourselves.
Not only do companies want our unique promise of value, but they are more predisposed than ever to actively seek out the talent they need. With recruiters routinely using Google to identify needed talent, it is critical to make yourself stand out as the right choice, both online and in person. To make it happen, you need to harness the power of personal branding.
Ever since management consultant Tom Peters’ landmark 1997 article in Fast Company magazine, people have become aware of personal branding but lacked a methodology for applying it to their careers. Today, that methodology is available to you.
In celebration of the 10th Anniversary of Personal Branding, Threshold Consulting is offering two introductory packages to get you started on the road to uncovering and communicating your brand:
Personal Branding Starter Package
- The book, Career Distinction: Stand Out by Building Your Brand
- 360Reach Personal Brand Assessment
- 360Reach summary report and one-hour telephone interpretation session.
Your investment: $300. Monthly programs are also available.
Applied Personal Branding Package
- The book, Career Distinction: Stand Out by Building Your Brand
- 360Reach Personal Brand Assessment
- 360Reach summary report and one-hour telephone interpretation session.
- 90-minute session on your branded communications plan, including elevator speech, resume summary, and cover letter language.
Your investment: $450. Monthly programs are also available.
Contact Walter Akana to discuss your specific needs today.
Special Incentive
Reach Branding Club: You can save 10% on either of the two introductory packages by signing up for a one-year membership in the Reach Branding Club, for an investment of $97. As a member of the Club, you’ll have access to 10 on-demand webinars covering the 1-2-3 Success! Personal Branding Process, weekly self-directed activities, teleseminars, and ability to post a profile for networking opportunities.
